Royal Air Maroc has launched a communication campaign that highlights the importance of its integration into the oneworld Alliance.
Started in February 2023 and scheduled to conclude in July of the same year, this campaign targets all African markets, expanding the company’s presence in countries such as Gabon, Guinea, Cameroon, Niger, Mauritania, Benin, Cape Verde, Sierra Leone, Equatorial Guinea, Burkina Faso, Mali, Egypt, Tunisia, Angola and more.
Royal Air Maroc, the first African airline to join the renowned oneworld Alliance, demonstrates its firm commitment to the African continent by launching a high-profile communication campaign.
Following the completion of the first phase of implementation in 2022, the campaign aims to highlight the many benefits offered by joining the oneworld Alliance.
By joining forces with 12 other oneworld member airlines, Royal Air Maroc is enhancing the travel experience for its customers. This translates into a network of more than 900 accessible destinations, faster and smoother connections, the ability to earn Safar Flyer miles from all member airlines, and access to more than 600 airport lounges around the world.
To reach a wider audience, Royal Air Maroc has launched a multimedia campaign that covers urban billboards, travel agency window displays and digital campaigns. In addition, the company organized workshops with several partners and customers throughout the African continent, with emphasis on Angola.
The oneworld Alliance has been an important milestone for Royal Air Maroc, which became the first African airline to join this prestigious network in 2020.
This partnership links Morocco to an extensive network of more than 900 destinations in 170 territories, cementing Morocco’s position as Africa’s leading hub and demonstrating its commitment to meeting the highest industry standards in terms of customer service.
As a large pan-African airline, Royal Air Maroc places the development of the African market at the heart of its growth strategy, capitalizing on its extensive network and hub in Casa Blanca.
Source: O Pais